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How it works

Five stages. The fifth is the one that matters.

Anybody can submit an opt-out form. What separates a removal that holds from one that quietly reverses is what happens in the ninety days afterwards — and that is the part this industry does not do.

  1. 01

    Intake and identity verification

    We collect the minimum needed to find and claim your listings: your name and any former names, your addresses for the last decade, phone numbers and email addresses. We then generate an authorised-agent authorisation for your e-signature, which is the legal instrument that lets us act for you under state privacy law.

    Worth knowing

    We verify your identity before filing anything. This is an abuse control first and a compliance requirement second: a removal service without identity verification can be used to erase somebody else's trail, or to confirm to a stalker that an address is current. The check is run by a specialist provider and we do not retain the document.

  2. 02

    Discovery

    We query people-search sites across every permutation of your name and location, parse the results, and confidence-score each match so we are not filing against strangers who share your name. We capture a screenshot of every listing we find and record exactly which fields are exposed.

    Worth knowing

    You get this as an exposure report before anything is filed, so you can see what we found and correct us if we have matched the wrong person.

  3. 03

    Filing, routed by legal force

    For each broker we pick the strongest instrument available to you rather than whichever form is easiest for us. The routing table is below. For a California resident that starts with a DROP filing that reaches every registered broker at once; for everyone else it starts with a statutory demand citing your own state's act.

  4. 04

    Verification and evidence

    A filing is not a removal. We re-load each listing URL and check whether your record is actually gone, then store the before screenshot, the after screenshot, the HTTP response, a content hash and a timestamp. That bundle is your removal receipt.

    Worth knowing

    A removal only counts in our published rate when the page stops returning your record — not when we filed, and not when the broker acknowledged.

  5. 05

    Re-verification, every 45 days, forever

    We re-check at T+7, T+30, T+90, and then every 45 days for as long as you are a member. If a listing reappears we refile automatically and tell you before you notice. Brokers re-list every 3 to 6 months, and most of this industry describes its process as suppression rather than deletion — the record is hidden, not deleted, so it does not have to be re-added to come back.

    Worth knowing

    The 45-day cadence is not arbitrary: it matches the interval California requires brokers to poll DROP, so our check lands on the same clock as their legal obligation.

The routing table

Not all removal requests carry the same weight

An opt-out form is a request a company may decline. A statutory demand is an obligation with a deadline. We use the strongest one you are entitled to, which depends on where you live.

A

California DROP

A filing through the state's Deletion Request and Opt-out Platform. Since August 1, 2026, every registered broker must check DROP at least every 45 days and delete the people who have filed. No form, no confirmation email, no discretion on their part.

Force
Statutory, mandatory compliance
Applies to
California residents
B

State statutory demand

A written deletion demand citing your own state's act and section, with the statutory response deadline stated on its face. Citing the statute moves your request out of a support queue and into a compliance queue, which is most of the battle.

Force
Statutory, with a response deadline
Applies to
Residents of the other 19 states with a privacy law
C

Broker-native opt-out

The broker's own flow, handled end to end — including the email or SMS confirmation step that most people abandon and that silently voids the request. We run a dedicated inbox with pattern rules so the confirmation click never gets missed.

Force
Contractual / discretionary
Applies to
Everyone, for every broker
D

Search-engine suppression

Google will remove search results exposing your home address, phone number, email address or government ID numbers. It does not delete the source page, but it cuts off how people actually find it.

Force
Platform policy
Applies to
Complete and above
E

Host and registrar escalation

For sites that ignore everything else: escalation to the hosting provider, the domain registrar, or the payment processor, and a DMCA notice where content has been copied from you.

Force
Policy / legal
Applies to
Complete and above
F

Protected-persons statutory takedown

Where your state provides a takedown right for law enforcement, the judiciary, prosecutors or child-protection staff. These carry short compliance windows and statutory damages. We prepare them with counsel, because a defective filing can waive a remedy.

Force
Statutory, with damages
Applies to
Shield, with counsel

Roughly a fifth of brokers need a human at some point — a CAPTCHA, a notarisation, a phone call, or simple obstinacy. We staff for that fifth rather than pretending it does not exist, and rather than staffing for all of it and charging you accordingly.

What you should expect

Realistic timelines, not marketing ones

  • First 48 hours

    Exposure report delivered. Filings begin on the free unpaywalled sites first, because those are the actual risk.

  • Week 1

    Fast movers are down — several people-search sites process within hours. You will see the first receipts.

  • Weeks 2–6

    The bulk of removals complete. Statutory demands are inside their response windows.

  • Day 90

    First full re-verification cycle complete. This is the first honest measure of whether it worked.

  • Ongoing

    Every 45 days, indefinitely. Reappearances refiled automatically.

The part nobody advertises

You will not get to 100%

The best measured service in the category reached 68%. Doing it by hand reached 70%. Some brokers deny outright — our registry analysis found several denying more than 90% of the requests they received.

Anyone promising complete removal is either misinformed or lying. We would rather tell you the number and show you the evidence.

How we measure it →

603
brokers reached by one DROP filing
45
days between every re-check
Matching the statutory polling interval

Start with the free scan

Two fields, no account, no card, no email address. See what is actually exposed before you decide whether any of this is worth paying for. Plans start at $4.99 a month and you can cancel from your own dashboard in one click.

Or read what we can’t remove first. We would genuinely rather you did.

No account, no card, no email. We show you the real listings first.