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What 603 data brokers admit when the state makes them answer

Under California’s Delete Act, every data broker operating in the state must file a sworn annual registration disclosing what categories of personal information it collects, who it sold that information to, and how many deletion requests it received, complied with and denied.

We ingested all 603 of them. Almost nobody reads these filings. They are considerably more revealing than anything the industry says voluntarily.

Source: California Data Broker RegistryFiling year: 2026Ingested: 2026-09-28
The deletion numbers

What happens when people ask to be deleted

58,031,327
deletion requests received
Across all registrants in the reporting year
890,712
denied outright
Not deferred or partially met — refused
362
brokers with enough volume to score
We require 25+ requests before quoting a rate
603
brokers legally registered
Every one reachable by a single California DROP filing

How to read these figures. Request volumes are dominated by a handful of adtech brokers processing automated opt-out signals in the tens of millions, so the raw totals are not a per-person compliance rate. What they do show reliably is the shape of the industry: enormous automated volume at one end, and at the other, a set of consumer-facing brokers refusing a substantial share of the human beings who wrote to them.

The disclosures

What they collect, and who they sell it to

Each row is a question California requires brokers to answer under oath. The count is how many said yes.

Sold or shared data with a foreign actor

In the past year, by their own disclosure.

26
4% of 603
Name them

Sold or shared data with a developer of a generative AI system

California only began asking this question recently. The answers are worth reading.

32
5% of 603
Name them

Sold or shared data with law enforcement

Excluding cases where they were legally compelled to. This is the commercial purchase of data that would otherwise need a warrant.

28
5% of 603
Name them

Collect personal information about minors

Children's records, held commercially.

18
3% of 603
Name them

Collect government-issued identification numbers

Driver's licence, passport, Social Security — the identifiers used to verify you everywhere else.

42
7% of 603
Name them

Collect reproductive health care data

A disclosure category that did not meaningfully exist a few years ago.

8
1% of 603
Name them

Are regulated by the Fair Credit Reporting Act

Which means they are consumer reporting agencies, and you have federal dispute rights against them rather than merely an opt-out request.

17
3% of 603
Name them

Collect your precise geolocation

Not your city or your postcode. Coordinates. This is the largest single category in the registry and the one with the most direct physical-safety implications.

115
19% of 603
Scale

The brokers processing the most deletion requests

Largely adtech infrastructure handling automated opt-out signals at volume. Useful context for the totals above, and a reminder of how much of this happens without any human involved.

Data brokers by deletion request volume
BrokerRequests receivedComplied in full
Cuebiq Group, LLC26,285,436100%
Azira, LLC5,042,679100%
Uplead LLC4,063,777100%
Peoplewhiz, Inc2,569,965100%
Fifty Technology Ltd1,145,868100%
Focus USA, Inc.965,924100%
Fourleaf LLC953,753100%
Cybba Inc.933,375100%
Semcasting, Inc.932,92495%
Share Local Media, Inc.892,395100%
AGR Marketing Solutions LLC846,141100%
SalesIntel Research, Inc.786,044100%
LionShare Marketing, Inc749,588100%
Redi-Data Inc617,950100%
Dice Career Solutions, Inc.453,710100%
For journalists and researchers

Use this. Please.

Everything here is derived from a public government filing and we claim no ownership of the underlying facts. Cite it, check it, or tell us we have read it wrong.

The ingest script is part of our codebase and the transformation is simple: parse the registry CSV, normalise the yes/no disclosure columns, compute compliance percentages only where a broker reported 25 or more requests.

We deliberately do not quote a percentage below that threshold, because a broker that received three requests and denied one is not a 33% denial rate in any meaningful sense.

If you find an error in our reading of the data, write to us and we will correct it and say that we did.

help@scrubmyinfo.com

What this means for you personally

Every one of these 603 brokers is registered in California, which means every one of them is legally obliged to honour a DROP filing and to check the platform at least every 45 days.

If you are a California resident, that is one request against all of them. If you are not, it is a statutory demand under your own state’s law where you have one, and a per-broker request where you do not.

Every broker, with opt-out stepsYour state’s rights