Sensitive personal information
A legally distinct category carrying heightened protection, including health, biometric and precise location data.
In more detail
California's registry requires brokers to disclose specifically whether they collect minors' data, government ID numbers, citizenship and immigration status, union membership, sexual orientation, gender identity, biometrics, precise geolocation, and reproductive health care data.
Why it matters to you
The fact that the state asks these questions separately tells you which categories carry real-world consequence. Of the registered brokers, 115 collect precise geolocation, 42 hold government ID numbers, and 8 collect reproductive health data.
- PII (personally identifiable information)
Information that can identify a specific person, alone or combined with other data.
- Data broker registry
A public, state-maintained list of data brokers legally operating in that state.